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Category: Brand stories

Sherpa Super Dive MkIII: a quartz that never happened?

Sherpa Super Dive MkIII: a quartz that never happened?

Brand stories, Enicar models

Recently, I acquired a very nice Enicar Sherpa Super Dive MkIII from the mid seventies. This HUGE dive watch was the final incarnation of the Sherpa Super Dive models. The…

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WWII soldier B.T. Jatkowski and his Enicar Sport

WWII soldier B.T. Jatkowski and his Enicar Sport

Brand stories, Enicar models

Since I started collecting Enicar watches, I’ve always favored the models from the sixties and seventies, particularly the robust Sherpa divers, colorful GMT’s and gorgeous chronographs. But this weblog is…

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Rocking the boat: Enicar’s 1957 publicity stunt

Rocking the boat: Enicar’s 1957 publicity stunt

Brand stories, Enicar models

Publicity stunts have always been a creative way for brands to get attention. I clearly remember the advertising campaigns of the Italian fashion brand Benetton in the early nineties (you…

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An ode to the ladies of Enicar (updated September 7)

An ode to the ladies of Enicar (updated September 7)

Brand stories, Enicar models

The watch world is dominated by men. There, I said it. Watch journalists, websites, forums and resellers almost exclusively focus on big, hairy wrists. #metoo. Why is that? Are men…

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Signs of Saturn: the transition of the Enicar logo

Signs of Saturn: the transition of the Enicar logo

Brand stories

  I like logos. Always did. When I was young, I collected all kinds of promotional material with the coolest logos from around the world. Stickers, pins, pens, advertisements, T-shirts,…

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If they would have worn Enicar

If they would have worn Enicar

Brand stories, Enicar models

Paul Newman wore a Paul Newman. Nina Rindt was an ambassador for Universal Genève and George Clooney wears whatever Omega is at hand. The link to a famous actor or…

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The many colors of the Enicar Sherpa Guide (and why it deserves more love)

The many colors of the Enicar Sherpa Guide (and why it deserves more love)

Brand stories, Enicar models

Tool watches from the sixties and seventies may not be as popular as Bitcoins, they sure are in demand. Nowadays these are the watches of choice for serious collectors who…

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Exploring the Enicar Sherpa World Time ‘Kaleidoscope’

Exploring the Enicar Sherpa World Time ‘Kaleidoscope’

Brand stories, Enicar models

What’s the first thing you do when you acquire a new watch? Put it on your wrist. Look at it from all angles. Make photos and show it off. That’s…

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The discovery of the Enicar Sherpa World Time ‘Kaleidoscope’ from 1967

The discovery of the Enicar Sherpa World Time ‘Kaleidoscope’ from 1967

Brand stories, Enicar models

My first watch ever was a Ruhla. I remember it well, because it was fast for 10 minutes a day. The strap was way to large. I broke the crystal…

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Enicar book reviews

THE ENICAR BOOK IS SOLD OUT!

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Recent stories

  • The Enicar book is sold out: join the waiting list 31 January 2023
  • Enicar in Dutch newspapers 12 January 2023
  • Enicar and the Porsche Carrera 6 27 June 2022
  • The 1963 Sherpa Ski Test 28 April 2022
  • Watch Value Barometer #6 31 December 2021
  • 5 Star Jewels to treasure 21 November 2021
  • Sherpa Watches brings back the OPS and Ultradive 29 October 2021
  • Letters from the past: official Enicar correspondence 1942 – 1960 26 September 2021
  • How Enicar almost became a Romanian watch manufacturer 12 July 2021
  • Coming up: Enicar in Romania, a venture that never happened 22 June 2021

The book was sent to 45 countries so far

Making the Enicar Book

https://enicar.org/wp-content/uploads/2019/03/enicar-book-film-60-sec-web.mp4

Interview on The Cloudknitters / Radio Centraal

https://enicar.org/wp-content/uploads/2019/11/MARTIJN-VAN-DER-VEN-HUSSEIN-AL-KHALIDI-25-november-2019-De-WOLKENBREIERS-met-Leo-Reijnders-op-RADIO-CENTRAAL.mp3

All blog posts

Other great Enicar resources

Enicar 101
Vintage Enicar
Enicar Forums

The Enicar Kaleidoscope

https://www.youtube.com/watch?v=jnqkls5RTeQ
Collectors @longdele and @livingstonsatnightwatches shared their favourite Enicars for the first edition of the Enicar book. For the newest edition, I have ONE spot left. Chip in €250 to cover the production costs for the book and your watch will shine on the special page with other collectors. You will receive a book copy off course. Interested? Send me a DM 👍🏻 #enicar #enicarsherpa #enicarbook #watchcollector #watchbook #watcheeekend #hodinkee #watchesofinstagram #sherpagraph Enjoy your Saturnday, Enicar-Freunde ✨ #enicar #enicarsherpa #sherpaelectric #vintagewatch #electricalmechanical #watchesofinstagram #saturnday Like few other brands, Enicar produced a dual time watch under the model name 'Admiral'. In 1968, they presented this concept watch for 'world traveling businesswomen'. The carat white gold watch has two dials and two movements, but also a small electric light in the middle. #enicar #enicarwatches #conceptwatch #dualtime #worldtime #watchesofinstagram #doublecrown #jetage #ladieswatch Same strap, different Graph. Thank you @watch.care for a magnificent case restoration 🙏🏻 #enicar #enicarsherpa #sherpagraph #chronograph #vintagechronograph #valjoux72 #wristshot #wruw #watchesofinstagram The iconic Sherpa Graph brightens up my Saturnday ✨ #enicar #enicarsherpa #sherpagraph #saturnday #wristwatch #watchweekend #chronograph #vintagechrono #valjoux72 #watchesofinstagram @balancedwatches is selling this crisp Enicar Sherpa Jet. Rally dial and checkered gmt hand, serviced and all. Send him a DM for more info 👈🏻 #enicar #enicarsherpa #sherpajet #gmt #worldtime #watchesofinstagram #hodinkee #watchforsale Last beach day of the year for me? Probably. #enicar #enicarsherpa #sherpajet #watchesofinstagram #summerwatch #divewatch #gmt #supercompressor My Summer watch in 2017: the Fortis Marinemaster from the mid seventies. It shares the same Valjoux movement with the Sherpa Graph. #fortis #fortismarinemaster #chronograph #vintagewatch #watchesofinstagram #hodinkee #threeregister #valjoux72 You can find Enicar treasures on my bathroomfloor regularly. #enicar #enicarwatches #watchbox #watchesofinstagram #watchweekend #hodinkee #vintagewatch

Disclaimer

This weblog and the Enicar book project are NOT financed by www.enicar.com, nor are they affiliated with the Hong Kong company that is currently operating as www.enicar.com. This weblog and the Enicar book are about the Enicar S.A. company, that was located in Lengnau, Switzerland, and my personal experiences as a collector and copywriter.

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Sponsors of the Enicar book

About Martijn van der Ven

Born in 1975, my first watch was a Ruhla, my first audio cassette ‘The best of Elvis Presley’ and the first movie I saw in the theater ‘Terminator 2, judgement day’. I am a professional copywriter with 20 years of advertising experience, a father of two and a Motörheadbanger without hair. If you ever visit Eindhoven, drop by for a beer.

 

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