Rocking the boat: Enicar’s 1957 publicity stunt
Publicity stunts have always been a creative way for brands to get attention. I clearly remember the advertising campaigns of the Italian fashion brand Benetton in the early nineties (you…
Category: Brand stories
An ode to the ladies of Enicar (updated September 7)
The watch world is dominated by men. There, I said it. Watch journalists, websites, forums and resellers almost exclusively focus on big, hairy wrists. #metoo. Why is that? Are men…
Signs of Saturn: the transition of the Enicar logo
I like logos. Always did. When I was young, I collected all kinds of promotional material with the coolest logos from around the world. Stickers, pins, pens, advertisements, T-shirts,…
If they would have worn Enicar
Paul Newman wore a Paul Newman. Nina Rindt was an ambassador for Universal Genève and George Clooney wears whatever Omega is at hand. The link to a famous actor or…
The many colors of the Enicar Sherpa Guide (and why it deserves more love)
Tool watches from the sixties and seventies may not be as popular as Bitcoins, they sure are in demand. Nowadays these are the watches of choice for serious collectors who…
Exploring the Enicar Sherpa World Time ‘Kaleidoscope’
What’s the first thing you do when you acquire a new watch? Put it on your wrist. Look at it from all angles. Make photos and show it off. That’s…
The discovery of the Enicar Sherpa World Time ‘Kaleidoscope’ from 1967
My first watch ever was a Ruhla. I remember it well, because it was fast for 10 minutes a day. The strap was way to large. I broke the crystal…