Coming up: meet the collectors!
Brand stories, The watch world
The Enicar community is a small community. But the enthusiasm for the brand is limitless. Who are these collectors? What drives them? What’s their favorite Enicar model? I’ve asked 8…
Category: Brand stories
Print advertising through the ages
I’ve been working in advertising for over twenty years. When I started, there were actually some big clients who had their own website! Quite spectacular, because now they could share…
The rise of the Sherpa Star
Enicar is the kind of brand that produced numerous models, but only a handful are popular with collectors nowadays. The brand shipped millions of relatively cheap (but very reliable) watches…
Sherpa Super Dive MkIII: a quartz that never happened?
Recently, I acquired a very nice Enicar Sherpa Super Dive MkIII from the mid seventies. This HUGE dive watch was the final incarnation of the Sherpa Super Dive models. The…
WWII soldier B.T. Jatkowski and his Enicar Sport
Since I started collecting Enicar watches, I’ve always favored the models from the sixties and seventies, particularly the robust Sherpa divers, colorful GMT’s and gorgeous chronographs. But this weblog is…
Rocking the boat: Enicar’s 1957 publicity stunt
Publicity stunts have always been a creative way for brands to get attention. I clearly remember the advertising campaigns of the Italian fashion brand Benetton in the early nineties (you…
An ode to the ladies of Enicar
The watch world is dominated by men. There, I said it. Watch journalists, websites, forums and resellers almost exclusively focus on big, hairy wrists. #metoo. Why is that? Are men…
Signs of Saturn: the transition of the Enicar logo
I like logos. Always did. When I was young, I collected all kinds of promotional material with the coolest logos from around the world. Stickers, pins, pens, advertisements, T-shirts,…
If they would have worn Enicar
Paul Newman wore a Paul Newman. Nina Rindt was an ambassador for Universal Genève and George Clooney wears whatever Omega is at hand. The link to a famous actor or…
The many colors of the Enicar Sherpa Guide (and why it deserves more love)
Tool watches from the sixties and seventies may not be as popular as Bitcoins, they sure are in demand. Nowadays these are the watches of choice for serious collectors who…