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Category: Brand stories

Biel / Lengnau report, week #3

Biel / Lengnau report, week #3

Brand stories, The Enicar Book

My final week in Biel and Lengnau brought me everything I hoped for and more. When I planned this trip roughly a year ago, I aimed for two or three…

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Biel / Lengnau report, week #2

Biel / Lengnau report, week #2

Brand stories, The Enicar Book

The first week in Switzerland I spend most of my days in Biel. In my second week, I visited Lengnau several times and I spoke again with Donato Silvestri, the…

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Biel / Lengnau report, week #1

Biel / Lengnau report, week #1

Brand stories, The Enicar Book

Time flies when you’re in Biel, Switzerland. It’s been one full week already and I must have walked over 30 kilometers. Not that Swiss public transport is not sufficient, on…

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Upcoming: a trip to Lengnau, home of Enicar

Upcoming: a trip to Lengnau, home of Enicar

Brand stories

In a few weeks I will be on a train to Biel. Yes, it’s finally happening. It’s gonna be my first trip to Switzerland and I doubt it will be…

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Birth of the Sherpa: the 1956 Mount Everest and Lhotse expedition

Birth of the Sherpa: the 1956 Mount Everest and Lhotse expedition

Brand stories

Of all watches Enicar has produced in the past, the Sherpa model line is the most popular with collectors. In the fifties and sixties, ‘Sherpa’ was a sign of top…

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Meet the collectors, part 2

Meet the collectors, part 2

Brand stories, The watch world

  In my last post, I presented four of the biggest Enicar collectors around. In this episode of the nicest distraction from serious work, I give you another four Enicar…

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Meet the collectors, part 1

Meet the collectors, part 1

Brand stories, The watch world

    The Enicar community is a small community. Most collectors know each other by linking and liking on the forums and social media. Over the years, I’ve come to…

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Coming up: meet the collectors!

Coming up: meet the collectors!

Brand stories, The watch world

The Enicar community is a small community. But the enthusiasm for the brand is limitless. Who are these collectors? What drives them? What’s their favorite Enicar model? I’ve asked 8…

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Print advertising through the ages (updated July 3)

Print advertising through the ages (updated July 3)

Brand stories

I’ve been working in advertising for over twenty years. When I started, there were actually some big clients who had their own website! Quite spectacular, because now they could share…

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The rise of the Sherpa Star (updated August 14)

The rise of the Sherpa Star (updated August 14)

Brand stories, Enicar models

Enicar is the kind of brand that produced numerous models, but only a handful are popular with collectors nowadays. The brand shipped millions of relatively cheap (but very reliable) watches…

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Enicar book reviews

THE ENICAR BOOK IS SOLD OUT!

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Recent stories

  • The Enicar book is sold out: join the waiting list 31 January 2023
  • Enicar in Dutch newspapers 12 January 2023
  • Enicar and the Porsche Carrera 6 27 June 2022
  • The 1963 Sherpa Ski Test 28 April 2022
  • Watch Value Barometer #6 31 December 2021
  • 5 Star Jewels to treasure 21 November 2021
  • Sherpa Watches brings back the OPS and Ultradive 29 October 2021
  • Letters from the past: official Enicar correspondence 1942 – 1960 26 September 2021
  • How Enicar almost became a Romanian watch manufacturer 12 July 2021
  • Coming up: Enicar in Romania, a venture that never happened 22 June 2021

The book was sent to 45 countries so far

Making the Enicar Book

https://enicar.org/wp-content/uploads/2019/03/enicar-book-film-60-sec-web.mp4

Interview on The Cloudknitters / Radio Centraal

https://enicar.org/wp-content/uploads/2019/11/MARTIJN-VAN-DER-VEN-HUSSEIN-AL-KHALIDI-25-november-2019-De-WOLKENBREIERS-met-Leo-Reijnders-op-RADIO-CENTRAAL.mp3

All blog posts

Other great Enicar resources

Enicar 101
Vintage Enicar
Enicar Forums

The Enicar Kaleidoscope

https://www.youtube.com/watch?v=jnqkls5RTeQ
Rare photo from 1959 from the Enicar factory in Lengnau. You can clearly see the globe on the roof with the Enicar logo. #enicar #enicarwatches #lengnau #watchfactory #watchesofinstagram #switzerland One of my favourite Enicar presentation / storage boxes. #enicar #enicarwatches #watchbox #starjewels #watchesofinstagram #vintagewatch #hodinkee Scenes from a lazy chair on this Saturnday #enicar #enicarsherpa #sherpajet #gmt #worldtime #doublecrown #watchesofinstagram #hodinkee #saturnday The Enicar Revelation collection was introduced in 1978. Here we have two quartz pieces from that model line with the original bracelets and an Enicar signed ESA quartz movement inside. #enicar #enicarwatches #dresswatch #quartwatch #watchbracelet #vintagewatch #watchesofinstagram #hodinkee A very weird advertisement from the early 1950s. Why is the dog taking notes? How come watches are growing in the reed land? Are the two in the back trying to shoot each other? Puzzling. #enicar #enicarsherpa #enicarwatches #vintageadvertising #watchesofinstagram Enicar Big Eye with a 45 minute timer, made to check half a soccer match. Endless fun ⚽️ #enicar #enicarchronograph #bigeye #soccertimer #vintagechronograph #watchesofinstagram #hodinkee One of the mintiest Enicars I’ve ever owned. This Sherpa Guide combines a gmt function, a world city bezel, the characteristic pointer ring, two fat crowns, an internal bezel with 24 hours scale and an EPSA bayonet compressor case! #enicar #enicarsherpa #sherpaguide #gmt #worldtime #watchesofinstagram #hodinkee #wristwatch Enicar lcd duo strapped on leather in stead of metal for a change. #enicar #enicarquartz #lcdwatch #vintagequartz #vintagelcdwatch #watchesofinstagram #hodinkee #watchstraps The Enicar Sherpa Super-Dive is not often seen with a white / champaign dial ✨ #enicar #enicarsherpa #superdive #bayonetcompressor #divewatch #vintagewatch #watchesofinstagram #hodinkee #doublecrown

Disclaimer

This weblog and the Enicar book project are NOT financed by www.enicar.com, nor are they affiliated with the Hong Kong company that is currently operating as www.enicar.com. This weblog and the Enicar book are about the Enicar S.A. company, that was located in Lengnau, Switzerland, and my personal experiences as a collector and copywriter.

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About Martijn van der Ven

Born in 1975, my first watch was a Ruhla, my first audio cassette ‘The best of Elvis Presley’ and the first movie I saw in the theater ‘Terminator 2, judgement day’. I am a professional copywriter with 20 years of advertising experience, a father of two and a Motörheadbanger without hair. If you ever visit Eindhoven, drop by for a beer.

 

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