The Saturn explained
For me, the Saturn logo might be one of the most appealing aspects to Enicar. I just love the simple but effective outline of this giant planet on the dial….
Category: Brand stories
Shooting the Enicar Sales Manager
Brand stories, The Enicar Book
The Enicar book is coming along nicely. The last couple of weeks I’ve been busy scanning over 1.500 pages of documents: catalogs, brochures, advertisements and of course a pile of…
Basel premiere: the 1960 Sherpa line
My recent trip to Biel and Lengnau left me with countless impressions and a pile of great documents. Arguably the best catch was the bag full of Saturns, the corporate…
Biel / Lengnau report, week #3
Brand stories, The Enicar Book
My final week in Biel and Lengnau brought me everything I hoped for and more. When I planned this trip roughly a year ago, I aimed for two or three…
Biel / Lengnau report, week #2
Brand stories, The Enicar Book
The first week in Switzerland I spend most of my days in Biel. In my second week, I visited Lengnau several times and I spoke again with Donato Silvestri, the…
Biel / Lengnau report, week #1
Brand stories, The Enicar Book
Time flies when you’re in Biel, Switzerland. It’s been one full week already and I must have walked over 30 kilometers. Not that Swiss public transport is not sufficient, on…
Upcoming: a trip to Lengnau, home of Enicar
In a few weeks I will be on a train to Biel. Yes, it’s finally happening. It’s gonna be my first trip to Switzerland and I doubt it will be…
Birth of the Sherpa: the 1956 Mount Everest and Lhotse expedition
Of all watches Enicar has produced in the past, the Sherpa model line is the most popular with collectors. In the fifties and sixties, ‘Sherpa’ was a sign of top…
Meet the collectors, part 2
Brand stories, The watch world
In my last post, I presented four of the biggest Enicar collectors around. In this episode of the nicest distraction from serious work, I give you another four Enicar…
Meet the collectors, part 1
Brand stories, The watch world
The Enicar community is a small community. Most collectors know each other by linking and liking on the forums and social media. Over the years, I’ve come to…