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The Enicar F45 ‘Pelé’ chronograph

The Enicar F45 ‘Pelé’ chronograph

Brand stories, Enicar models

Watch brands have been sponsoring professional sports for decades. So far, Enicar can be linked to motor sports like Formula One, sidecar racing and motorcycle racing, diving, tennis, cycling, shooting…

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Interview on Eqotime

Interview on Eqotime

The Enicar Book

The great people of the Swedish watch magazine Eqotime invited me for an interview to talk about the Enicar book and my quest to document the brand history. I talked…

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The Enicar title fight from 1973

The Enicar title fight from 1973

Brand stories

Jordan & Nike, Jackson & Pepsi, 007 & Omega. For many decades commercial brands have teamed up with celebrities to endorse their products to a large audience. A proven marketing…

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Top vintage Enicar picks of 2020

Top vintage Enicar picks of 2020

Enicar models

It has been a year that most of us want to forget. And even though the COVID-19 crisis has been dominating the watch world in 2020 (dramatic sales figures by…

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Investigating Swiss police Super-Dives

Investigating Swiss police Super-Dives

Brand stories, Enicar models

The great thing about the social media times we live in, is that collectors from all over the world are connected and interesting information is widely shared. Sure, the Enicar…

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Talking Enicar on Fifth Wrist Radio

Talking Enicar on Fifth Wrist Radio

The Enicar Book, The watch world

There are only a few things I enjoy more than writing about Enicar. One of them is talking about the brand. So when I was invited a few weeks back…

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Celebrating 50 years of Enicar

Celebrating 50 years of Enicar

Brand stories

On May 24th 1963, Enicar S.A. celebrated the 50th anniversary of its foundation. It turned out to be an event with international, almost presidential allure. For the occasion, a beautiful…

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Enicar podcast on Rescapement

Enicar podcast on Rescapement

The Enicar Book, The watch world

With the release of the second print of the Enicar book, I got the chance to talk about the project and other Enicar related things with the fine people of…

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Watch Value Barometer #5

Watch Value Barometer #5

Market and collector value

One day it is business as usual, and then you suddenly wake up in a world of a killer virus, rising unemployment, bankruptcies left and right and football matches with…

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Enicar book back in stock

Enicar book back in stock

The Enicar Book

The Enicar book is back! After selling out the first print of ‘Time for a change, discovering vintage Enicar’ in just 6 months, I decided to run for a reprint….

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Enicar book reviews

Limited Edition: Enicar Book Giftbox

Giftbox Enicar book

Order the book

Recent stories

  • The Enicar F45 ‘Pelé’ chronograph
  • Interview on Eqotime
  • The Enicar title fight from 1973
  • Top vintage Enicar picks of 2020
  • Investigating Swiss police Super-Dives

The book was sent to 43 countries so far

map of the world with countries the Enicar book was shipped

Making the Enicar Book

https://enicar.org/wp-content/uploads/2019/03/enicar-book-film-60-sec-web.mp4

Interview on The Cloudknitters / Radio Centraal

https://enicar.org/wp-content/uploads/2019/11/MARTIJN-VAN-DER-VEN-HUSSEIN-AL-KHALIDI-25-november-2019-De-WOLKENBREIERS-met-Leo-Reijnders-op-RADIO-CENTRAAL.mp3

All blog posts

Other great Enicar resources

Enicar 101
Vintage Enicar
Enicar Forums

Disclaimer

This weblog and the Enicar book project are NOT financed by www.enicar.com, nor are they affiliated with the Hong Kong company that is currently operating as www.enicar.com. This weblog and the Enicar book are about the Enicar S.A. company, that was located in Lengnau, Switzerland, and my personal experiences as a collector and copywriter.

Media partner

Sponsors of the Enicar book

About Martijn van der Ven

Born in 1975, my first watch was a Ruhla, my first audio cassette ‘The best of Elvis Presley’ and the first movie I saw in the theater ‘Terminator 2, judgement day’. I am a professional copywriter with 20 years of advertising experience, a father of two, a husband and a Motörheadbanger without hair. If you ever visit Eindhoven, drop by for a beer.

 

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