The Enicar title fight from 1973
Jordan & Nike, Jackson & Pepsi, 007 & Omega. For many decades commercial brands have teamed up with celebrities to endorse their products to a large audience. A proven marketing…
Top vintage Enicar picks of 2020
It has been a year that most of us want to forget. And even though the COVID-19 crisis has been dominating the watch world in 2020 (dramatic sales figures by…
Investigating Swiss police Super-Dives
The great thing about the social media times we live in, is that collectors from all over the world are connected and interesting information is widely shared. Sure, the Enicar…
Talking Enicar on Fifth Wrist Radio
The Enicar Book, The watch world
There are only a few things I enjoy more than writing about Enicar. One of them is talking about the brand. So when I was invited a few weeks back…
Celebrating 50 years of Enicar
On May 24th 1963, Enicar S.A. celebrated the 50th anniversary of its foundation. It turned out to be an event with international, almost presidential allure. For the occasion, a beautiful…
Enicar podcast on Rescapement
The Enicar Book, The watch world
With the release of the second print of the Enicar book, I got the chance to talk about the project and other Enicar related things with the fine people of…
Watch Value Barometer #5
One day it is business as usual, and then you suddenly wake up in a world of a killer virus, rising unemployment, bankruptcies left and right and football matches with…
Enicar book back in stock
The Enicar book is back! After selling out the first print of ‘Time for a change, discovering vintage Enicar’ in just 6 months, I decided to run for a reprint….
Back in time with a former Enicar agent
“You’re from Eindhoven, aren’t you?”, former Dutch Enicar agent Joop Bongaarts asks when we meet near Amsterdam central station. “I have some wonderful memories of Eindhoven. As a sales agent,…
Sherpa tool watch matrix
Enicar models, The Enicar Book
Enicar Sherpa tool watches are popular with collectors of the brand and many vintage watch aficionados. In the Enicar book, I dedicated several chapters to these excellent time pieces. Also,…