Brand stories, The watch world
Running a successful business takes a lot of paperwork, even in today’s digital world. Imagine the piles of official documents that must have been produced during Enicar’s 70 years of…
Brand stories, The watch world
Sometimes a story takes a while to unravel. And sometimes it takes a fresh source to provide new insights. In the Enicar book, I described the last decade of the…
The last decade of Enicar SA, watch manufacturer in Lengnau and Oensingen, Switzerland, was a dark and gloomy period. It ended in 1987 with the bankruptcy of the company we…
Watch brands have been sponsoring professional sports for decades. So far, Enicar can be linked to motor sports like Formula One, sidecar racing and motorcycle racing, diving, tennis, cycling, shooting…
The great people of the Swedish watch magazine Eqotime invited me for an interview to talk about the Enicar book and my quest to document the brand history. I talked…
Jordan & Nike, Jackson & Pepsi, 007 & Omega. For many decades commercial brands have teamed up with celebrities to endorse their products to a large audience. A proven marketing…
It has been a year that most of us want to forget. And even though the COVID-19 crisis has been dominating the watch world in 2020 (dramatic sales figures by…
The great thing about the social media times we live in, is that collectors from all over the world are connected and interesting information is widely shared. Sure, the Enicar…
The Enicar Book, The watch world
There are only a few things I enjoy more than writing about Enicar. One of them is talking about the brand. So when I was invited a few weeks back…
On May 24th 1963, Enicar S.A. celebrated the 50th anniversary of its foundation. It turned out to be an event with international, almost presidential allure. For the occasion, a beautiful…