The pre-sale has begun!
It’s official: the Kickstarter campaign to fund the book is live. I have created several pledges with cool rewards and Enicar gadgets for you to enjoy. Please back me up…
Countdown to Kickstarter launch!
Time for a change, time for a book on vintage Enicar The Kickstarter campaign is about to launch! To get the Enicar book produced, I’m looking for backers. Your support…
Shooting the Enicar Sales Manager
Brand stories, The Enicar Book
The Enicar book is coming along nicely. The last couple of weeks I’ve been busy scanning over 1.500 pages of documents: catalogs, brochures, advertisements and of course a pile of…
Watch Value Barometer #3
Now that the end of the year is closing, I like to take a look at the vintage Enicar market. Let’s cut to the chase: the spectacular price development I…
Holiday season scams?
It’s December, so let’s spend loads of money! During holiday season, we seem to be much easier on burning cash than the rest of the year. Myself included. We’ve…
The Enicar book, an update
Last september, I went to Biel and Lengau to do research for what my be my most ambitious project to date: the Enicar book. I’ve written several reports about…
The staying power of the Sherpa Electric
Enicar was a manufacturer of alarm clocks and watches and proud of it. Their in house engineered and build AR movements, like the AR 112X, AR 114x and AR 116x…
Basel premiere: the 1960 Sherpa line
My recent trip to Biel and Lengnau left me with countless impressions and a pile of great documents. Arguably the best catch was the bag full of Saturns, the corporate…
Biel / Lengnau report, week #3
Brand stories, The Enicar Book
My final week in Biel and Lengnau brought me everything I hoped for and more. When I planned this trip roughly a year ago, I aimed for two or three…
Biel / Lengnau report, week #2
Brand stories, The Enicar Book
The first week in Switzerland I spend most of my days in Biel. In my second week, I visited Lengnau several times and I spoke again with Donato Silvestri, the…