The Enicar F45 ‘Pelé’ chronograph
Watch brands have been sponsoring professional sports for decades. So far, Enicar can be linked to motor sports like Formula One, sidecar racing and motorcycle racing, diving, tennis, cycling, shooting…
Watch brands have been sponsoring professional sports for decades. So far, Enicar can be linked to motor sports like Formula One, sidecar racing and motorcycle racing, diving, tennis, cycling, shooting…
The great people of the Swedish watch magazine Eqotime invited me for an interview to talk about the Enicar book and my quest to document the brand history. I talked…
Jordan & Nike, Jackson & Pepsi, 007 & Omega. For many decades commercial brands have teamed up with celebrities to endorse their products to a large audience. A proven marketing…
It has been a year that most of us want to forget. And even though the COVID-19 crisis has been dominating the watch world in 2020 (dramatic sales figures by…
The great thing about the social media times we live in, is that collectors from all over the world are connected and interesting information is widely shared. Sure, the Enicar…
The Enicar Book, The watch world
There are only a few things I enjoy more than writing about Enicar. One of them is talking about the brand. So when I was invited a few weeks back…
On May 24th 1963, Enicar S.A. celebrated the 50th anniversary of its foundation. It turned out to be an event with international, almost presidential allure. For the occasion, a beautiful…
The Enicar Book, The watch world
With the release of the second print of the Enicar book, I got the chance to talk about the project and other Enicar related things with the fine people of…
One day it is business as usual, and then you suddenly wake up in a world of a killer virus, rising unemployment, bankruptcies left and right and football matches with…
The Enicar book is back! After selling out the first print of ‘Time for a change, discovering vintage Enicar’ in just 6 months, I decided to run for a reprint….