Print advertising through the ages (updated July 3)
I’ve been working in advertising for over twenty years. When I started, there were actually some big clients who had their own website! Quite spectacular, because now they could share…
Watch Value Barometer #2
It has been three months since I published the Enicar Watch Value Barometer for the first time on my weblog. It was a modest hit. I got a large number…
Facts, figures and features (updated March 18)
As interest in Enicar grows, the more it becomes clear that there’s a lot we don’t know about the brand. Production volumes, reference numbers, names of executives and designers, it’s…
The rise of the Sherpa Star (updated August 14)
Enicar is the kind of brand that produced numerous models, but only a handful are popular with collectors nowadays. The brand shipped millions of relatively cheap (but very reliable) watches…
Top 5 Enicar trademarks
If your company slogan is “Precision time in space, on the earth and over the seas“, there’s really nothing that can go wrong, is there? Enicar is not only my…
Sherpa Super Dive MkIII: a quartz that never happened?
Recently, I acquired a very nice Enicar Sherpa Super Dive MkIII from the mid seventies. This HUGE dive watch was the final incarnation of the Sherpa Super Dive models. The…
WWII soldier B.T. Jatkowski and his Enicar Sport
Since I started collecting Enicar watches, I’ve always favored the models from the sixties and seventies, particularly the robust Sherpa divers, colorful GMT’s and gorgeous chronographs. But this weblog is…
Rocking the boat: Enicar’s 1957 publicity stunt
Publicity stunts have always been a creative way for brands to get attention. I clearly remember the advertising campaigns of the Italian fashion brand Benetton in the early nineties (you…
Watch Value Barometer #1
Since I started sharing my passion for Enicar on Instagram, I’ve talked to a lot of watch collectors and Enicar enthousiasts. For me, it’s the perfect medium to share photos,…
An ode to the ladies of Enicar (updated September 7)
The watch world is dominated by men. There, I said it. Watch journalists, websites, forums and resellers almost exclusively focus on big, hairy wrists. #metoo. Why is that? Are men…