Time for a Change

Shooting the Enicar Sales Manager

The Enicar book is coming along nicely. The last couple of weeks I’ve been busy scanning over 1.500 pages of documents: catalogs, brochures, advertisements and of course a pile of…

Watch Value Barometer #3

Market and collector value

Now that the end of the year is closing, I like to take a look at the vintage Enicar market. Let’s cut to the chase: the spectacular price development I…

Holiday season scams?

Market and collector value

It’s December, so let’s spend loads of money! During holiday season, we seem to be much easier on burning cash than the rest of the year. Myself included. We’ve…

The Enicar book, an update

The Enicar Book

Last september, I went to Biel and Lengau to do research for what my be my most ambitious project to date: the Enicar book. I’ve written several reports about…

The staying power of the Sherpa Electric

Enicar models

Enicar was a manufacturer of alarm clocks and watches and proud of it. Their in house engineered and build AR movements, like the AR 112X, AR 114x and AR 116x…

Basel premiere: the 1960 Sherpa line

Brand stories, Enicar models

My recent trip to Biel and Lengnau left me with countless impressions and a pile of great documents. Arguably the best catch was the bag full of Saturns, the corporate…

Biel / Lengnau report, week #3

Brand stories, The Enicar Book

My final week in Biel and Lengnau brought me everything I hoped for and more. When I planned this trip roughly a year ago, I aimed for two or three…

Biel / Lengnau report, week #2

Brand stories, The Enicar Book

The first week in Switzerland I spend most of my days in Biel. In my second week, I visited Lengnau several times and I spoke again with Donato Silvestri, the…

Biel / Lengnau report, week #1

Brand stories, The Enicar Book

Time flies when you’re in Biel, Switzerland. It’s been one full week already and I must have walked over 30 kilometers. Not that Swiss public transport is not sufficient, on…