Biel / Lengnau report, week #1
Brand stories, The Enicar Book
Time flies when you’re in Biel, Switzerland. It’s been one full week already and I must have walked over 30 kilometers. Not that Swiss public transport is not sufficient, on…
Upcoming: a trip to Lengnau, home of Enicar
In a few weeks I will be on a train to Biel. Yes, it’s finally happening. It’s gonna be my first trip to Switzerland and I doubt it will be…
The handsome cousins of the Sherpa Graph
In 2015, the Enicar Sherpa Graph grabbed the attention of many vintage watch enthousiasts. It was covered on Fratellowatches.com and a couple of weeks later, a story about a 15.000 US…
Coming up: The handsome cousins of the Sherpa Graph
The Sherpa Graph is arguably the pinnacle of the Sherpa line. But it is hardly the only handsome looking Valjoux 72 powered three register chronograph ever produced. In fact, Enicar…
Birth of the Sherpa: the 1956 Mount Everest and Lhotse expedition
Of all watches Enicar has produced in the past, the Sherpa model line is the most popular with collectors. In the fifties and sixties, ‘Sherpa’ was a sign of top…
Meet the collectors, part 2
Brand stories, The watch world
In my last post, I presented four of the biggest Enicar collectors around. In this episode of the nicest distraction from serious work, I give you another four Enicar…
Meet the collectors, part 1
Brand stories, The watch world
The Enicar community is a small community. Most collectors know each other by linking and liking on the forums and social media. Over the years, I’ve come to…
Coming up: meet the collectors!
Brand stories, The watch world
The Enicar community is a small community. But the enthusiasm for the brand is limitless. Who are these collectors? What drives them? What’s their favorite Enicar model? I’ve asked 8…
Print advertising through the ages (updated July 3)
I’ve been working in advertising for over twenty years. When I started, there were actually some big clients who had their own website! Quite spectacular, because now they could share…
Watch Value Barometer #2
It has been three months since I published the Enicar Watch Value Barometer for the first time on my weblog. It was a modest hit. I got a large number…