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Signs of Saturn: the transition of the Enicar logo

Signs of Saturn: the transition of the Enicar logo

Brand stories

  I like logos. Always did. When I was young, I collected all kinds of promotional material with the coolest logos from around the world. Stickers, pins, pens, advertisements, T-shirts,…

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If they would have worn Enicar

If they would have worn Enicar

Brand stories, Enicar models

Paul Newman wore a Paul Newman. Nina Rindt was an ambassador for Universal Genève and George Clooney wears whatever Omega is at hand. The link to a famous actor or…

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The many colors of the Enicar Sherpa Guide (and why it deserves more love)

The many colors of the Enicar Sherpa Guide (and why it deserves more love)

Brand stories, Enicar models

Tool watches from the sixties and seventies may not be as popular as Bitcoins, they sure are in demand. Nowadays these are the watches of choice for serious collectors who…

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Exploring the Enicar Sherpa World Time ‘Kaleidoscope’

Exploring the Enicar Sherpa World Time ‘Kaleidoscope’

Brand stories, Enicar models

What’s the first thing you do when you acquire a new watch? Put it on your wrist. Look at it from all angles. Make photos and show it off. That’s…

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The discovery of the Enicar Sherpa World Time ‘Kaleidoscope’ from 1967

The discovery of the Enicar Sherpa World Time ‘Kaleidoscope’ from 1967

Brand stories, Enicar models

My first watch ever was a Ruhla. I remember it well, because it was fast for 10 minutes a day. The strap was way to large. I broke the crystal…

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Enicar book reviews

Click to buy the Enicar book MkIII

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Recent stories

  • Watch Value Barometer #7 8 December 2025
  • A Life with Enicar: Interview with Jan Zengerink (1931 – 2018) 15 April 2025
  • Exploring the Enicar Sherpa (Super-)Jet 8 January 2025
  • Coming up: Enicar GMT’s and the Jet Age 18 November 2024
  • The final decade of Enicar SA 11 November 2024
  • The Enicar book MkIII wins an award! 4 September 2024
  • The Enicar Sherpa tool watches from Antarctica 9 April 2024
  • Enicar book MkIII launched! 29 February 2024
  • New old Enicar catalogues from 1966 24 January 2024
  • Sneak preview of the Enicar book MkIII 14 December 2023

The book was sent to 48 countries so far

Interview on The Cloudknitters / Radio Centraal

https://enicar.org/wp-content/uploads/2019/11/MARTIJN-VAN-DER-VEN-HUSSEIN-AL-KHALIDI-25-november-2019-De-WOLKENBREIERS-met-Leo-Reijnders-op-RADIO-CENTRAAL.mp3

All blog posts

Other great Enicar resources

Enicar 101
Vintage Enicar
Enicar Forums

The Enicar Kaleidoscope

https://www.youtube.com/watch?v=jnqkls5RTeQ
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Disclaimer

This weblog and the Enicar book project are NOT financed by www.enicar.com, nor are they affiliated with the Hong Kong company that is currently operating as www.enicar.com. This weblog and the Enicar book are about the Enicar S.A. company, that was located in Lengnau, Switzerland, and my personal experiences as a collector and copywriter.

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Sponsors of the Enicar book MkIII

About Martijn van der Ven

Born in 1975, my first watch was a Ruhla, my first audio cassette ‘The best of Elvis Presley’ and the first movie I saw in the theater ‘Terminator 2, judgement day’. I am a professional copywriter with 20 years of advertising experience, a father of two and a Motörheadbanger without hair. If you ever visit Eindhoven, drop by for a beer.

 

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