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Category: Brand stories

The 1963 Sherpa Ski Test

The 1963 Sherpa Ski Test

Brand stories

Most Enicar collectors, and probably many vintage watch enthousiasts by now, know about the 1956 Swiss expedition to the Mount Everest and Lhotse. It was a true endurance test for…

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Sherpa Watches brings back the OPS and Ultradive

Sherpa Watches brings back the OPS and Ultradive

Brand stories, The watch world

Starting up a brand-new watch brand during a pandemic. It’s a huge mountain to climb. Martin Klocke has been on a remarkable journey. He has just launched his brand Sherpa…

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Letters from the past: official Enicar correspondence 1942 – 1960

Letters from the past: official Enicar correspondence 1942 – 1960

Brand stories, The watch world

Running a successful business takes a lot of paperwork, even in today’s digital world. Imagine the piles of official documents that must have been produced during Enicar’s 70 years of…

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How Enicar almost became a Romanian watch manufacturer

How Enicar almost became a Romanian watch manufacturer

Brand stories, The watch world

Sometimes a story takes a while to unravel. And sometimes it takes a fresh source to provide new insights. In the Enicar book, I described the last decade of the…

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Coming up: Enicar in Romania, a venture that never happened

Coming up: Enicar in Romania, a venture that never happened

Brand stories

The last decade of Enicar SA, watch manufacturer in Lengnau and Oensingen, Switzerland, was a dark and gloomy period. It ended in 1987 with the bankruptcy of the company we…

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The Enicar F45 ‘Pelé’ chronograph

The Enicar F45 ‘Pelé’ chronograph

Brand stories, Enicar models

Watch brands have been sponsoring professional sports for decades. So far, Enicar can be linked to motor sports like Formula One, sidecar racing and motorcycle racing, diving, tennis, cycling, shooting…

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The Enicar title fight from 1973

The Enicar title fight from 1973

Brand stories

Jordan & Nike, Jackson & Pepsi, 007 & Omega. For many decades commercial brands have teamed up with celebrities to endorse their products to a large audience. A proven marketing…

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Investigating Swiss police Super-Dives

Investigating Swiss police Super-Dives

Brand stories, Enicar models

The great thing about the social media times we live in, is that collectors from all over the world are connected and interesting information is widely shared. Sure, the Enicar…

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Celebrating 50 years of Enicar

Celebrating 50 years of Enicar

Brand stories

On May 24th 1963, Enicar S.A. celebrated the 50th anniversary of its foundation. It turned out to be an event with international, almost presidential allure. For the occasion, a beautiful…

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Back in time with a former Enicar agent

Back in time with a former Enicar agent

Brand stories

“You’re from Eindhoven, aren’t you?”, former Dutch Enicar agent Joop Bongaarts asks when we meet near Amsterdam central station. “I have some wonderful memories of Eindhoven. As a sales agent,…

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Enicar book reviews

THE ENICAR BOOK: only 10% stock left

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Recent stories

  • The 1963 Sherpa Ski Test 28 April 2022
  • Watch Value Barometer #6 31 December 2021
  • 5 Star Jewels to treasure 21 November 2021
  • Sherpa Watches brings back the OPS and Ultradive 29 October 2021
  • Letters from the past: official Enicar correspondence 1942 – 1960 26 September 2021
  • How Enicar almost became a Romanian watch manufacturer 12 July 2021
  • Coming up: Enicar in Romania, a venture that never happened 22 June 2021
  • The Enicar F45 ‘Pelé’ chronograph 15 March 2021
  • Interview on Eqotime 7 March 2021
  • The Enicar title fight from 1973 31 January 2021

The book was sent to 44 countries so far

Making the Enicar Book

https://enicar.org/wp-content/uploads/2019/03/enicar-book-film-60-sec-web.mp4

Interview on The Cloudknitters / Radio Centraal

https://enicar.org/wp-content/uploads/2019/11/MARTIJN-VAN-DER-VEN-HUSSEIN-AL-KHALIDI-25-november-2019-De-WOLKENBREIERS-met-Leo-Reijnders-op-RADIO-CENTRAAL.mp3

All blog posts

Other great Enicar resources

Enicar 101
Vintage Enicar
Enicar Forums

The Enicar Kaleidoscope

https://www.youtube.com/watch?v=jnqkls5RTeQ
Wearing a dive watch on a leather strap is not done (so I’ve heard). Fortunately this Enicar Sherpa Super-Dive looks very smart on metal and rubber. #enicar #enicarsherpa #enicarwatches #sherpasuperdive #divewatch #vintagediver #watchesofinstagram #instawatch Enicar was a serious brand in Japan in the 1960s. The top model-line was advertised with high quality riveted bracelets. #enicar #enicarsherpa #watchcatalog #superjet #superdive #watchesofinstagram #booksontime The massive 1975 Enicar Quartz Computer crushes the plastic LCD Casio’s with an iron fist 💪🏻 #enicar #enicarwatches #lcdwatch #retrowatch #watchesofinstagram #wristroll My trusted watchmaker and friend @watch.care has 3 (!!!) Sherpa OPS pieces for sale in various configurations and condition. Send him a DM on this Saturnday 👍🏻 #enicar #enicarsherpa #sherpaops #militarywatch #vintagewatches #doublecrown #enicarforsale The first incarnation of the Enicar Sherpa Ultradive. This particular example has been with a collector friend for a while now. #enicar #enicarwatches #enicarsherpa #ultradive #divewatch #vintagediver #watchesofinstagram #bayonetcompressor Another table in my office made unfit for writing. #enicar #enicarwatches #officelife #watchesofinstagram #instawatch #watchdisplay Desk diver from 1958 with a hands set that sets it apart from the crowd #enicar #enicarsherpa #sherpadive #watchesofinstagram #divewatch #epsa #watcheswithpatina One of the key features of Enicar Sherpa watches is the diamond shape of the lume. There is still plenty of life in this old Super-Dive ✨ #enicar #enicarsherpa #enicarwatches #watchesofinstagram #divewatch #vintagediver #bayonetcompressor #doublecrown The Enicar mothership: Sherpa 320 gold plated extra large 1975 edition. #enicar #saturnday #enicarsherpa #wristwatch #goldplated #watchesofinstagram #hodinkee

Disclaimer

This weblog and the Enicar book project are NOT financed by www.enicar.com, nor are they affiliated with the Hong Kong company that is currently operating as www.enicar.com. This weblog and the Enicar book are about the Enicar S.A. company, that was located in Lengnau, Switzerland, and my personal experiences as a collector and copywriter.

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About Martijn van der Ven

Born in 1975, my first watch was a Ruhla, my first audio cassette ‘The best of Elvis Presley’ and the first movie I saw in the theater ‘Terminator 2, judgement day’. I am a professional copywriter with 20 years of advertising experience, a father of two and a Motörheadbanger without hair. If you ever visit Eindhoven, drop by for a beer.

 

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