Brand stories, The watch world
Starting up a brand-new watch brand during a pandemic. It’s a huge mountain to climb. Martin Klocke has been on a remarkable journey. He has just launched his brand Sherpa…
Brand stories, The watch world
Running a successful business takes a lot of paperwork, even in today’s digital world. Imagine the piles of official documents that must have been produced during Enicar’s 70 years of…
Brand stories, The watch world
Sometimes a story takes a while to unravel. And sometimes it takes a fresh source to provide new insights. In the Enicar book, I described the last decade of the…
The last decade of Enicar SA, watch manufacturer in Lengnau and Oensingen, Switzerland, was a dark and gloomy period. It ended in 1987 with the bankruptcy of the company we…
Watch brands have been sponsoring professional sports for decades. So far, Enicar can be linked to motor sports like Formula One, sidecar racing and motorcycle racing, diving, tennis, cycling, shooting…
Jordan & Nike, Jackson & Pepsi, 007 & Omega. For many decades commercial brands have teamed up with celebrities to endorse their products to a large audience. A proven marketing…
The great thing about the social media times we live in, is that collectors from all over the world are connected and interesting information is widely shared. Sure, the Enicar…
On May 24th 1963, Enicar S.A. celebrated the 50th anniversary of its foundation. It turned out to be an event with international, almost presidential allure. For the occasion, a beautiful…
“You’re from Eindhoven, aren’t you?”, former Dutch Enicar agent Joop Bongaarts asks when we meet near Amsterdam central station. “I have some wonderful memories of Eindhoven. As a sales agent,…
Like many other watch brands, Enicar has several models named after famous ambassadors by the vintage watch community. The 1960 and ’61 Sherpa Graph MkI ‘Jim Clark‘ is no doubt…