How Enicar almost became a Romanian watch manufacturer
Brand stories, The watch world
Sometimes a story takes a while to unravel. And sometimes it takes a fresh source to provide new insights. In the Enicar book, I described the last decade of the…
Category: Brand stories
Coming up: Enicar in Romania, a venture that never happened
The last decade of Enicar SA, watch manufacturer in Lengnau and Oensingen, Switzerland, was a dark and gloomy period. It ended in 1987 with the bankruptcy of the company we…
The Enicar F45 ‘Pelé’ chronograph
Watch brands have been sponsoring professional sports for decades. So far, Enicar can be linked to motor sports like Formula One, sidecar racing and motorcycle racing, diving, tennis, cycling, shooting…
The Enicar title fight from 1973
Jordan & Nike, Jackson & Pepsi, 007 & Omega. For many decades commercial brands have teamed up with celebrities to endorse their products to a large audience. A proven marketing…
Investigating Swiss police Super-Dives
The great thing about the social media times we live in, is that collectors from all over the world are connected and interesting information is widely shared. Sure, the Enicar…
Celebrating 50 years of Enicar
On May 24th 1963, Enicar S.A. celebrated the 50th anniversary of its foundation. It turned out to be an event with international, almost presidential allure. For the occasion, a beautiful…
Back in time with a former Enicar agent
“You’re from Eindhoven, aren’t you?”, former Dutch Enicar agent Joop Bongaarts asks when we meet near Amsterdam central station. “I have some wonderful memories of Eindhoven. As a sales agent,…
The Enicar ‘Lausanne’ chronograph
Like many other watch brands, Enicar has several models named after famous ambassadors by the vintage watch community. The 1960 and ’61 Sherpa Graph MkI ‘Jim Clark‘ is no doubt…
Champions prefer Enicar
Brand stories, The Enicar Book
Soon after its introduction in 1960, the Enicar Sherpa Graph chronograph was coupled with a Formula One driver who would become a two-time world champion and an icon of professional…
Enicar mini-expo at Dutch Design Week
Brand stories, The Enicar Book
The Enicar book is almost there. We should be ready to ship the first batches in the second half of December (that is if the printing goes as planned of…