Biel / Lengnau report, week #3
Brand stories, The Enicar Book
My final week in Biel and Lengnau brought me everything I hoped for and more. When I planned this trip roughly a year ago, I aimed for two or three…
Category: Brand stories
Biel / Lengnau report, week #2
Brand stories, The Enicar Book
The first week in Switzerland I spend most of my days in Biel. In my second week, I visited Lengnau several times and I spoke again with Donato Silvestri, the…
Biel / Lengnau report, week #1
Brand stories, The Enicar Book
Time flies when you’re in Biel, Switzerland. It’s been one full week already and I must have walked over 30 kilometers. Not that Swiss public transport is not sufficient, on…
Upcoming: a trip to Lengnau, home of Enicar
In a few weeks I will be on a train to Biel. Yes, it’s finally happening. It’s gonna be my first trip to Switzerland and I doubt it will be…
Birth of the Sherpa: the 1956 Mount Everest and Lhotse expedition
Of all watches Enicar has produced in the past, the Sherpa model line is the most popular with collectors. In the fifties and sixties, ‘Sherpa’ was a sign of top…
Meet the collectors, part 2
Brand stories, The watch world
In my last post, I presented four of the biggest Enicar collectors around. In this episode of the nicest distraction from serious work, I give you another four Enicar…
Meet the collectors, part 1
Brand stories, The watch world
The Enicar community is a small community. Most collectors know each other by linking and liking on the forums and social media. Over the years, I’ve come to…
Coming up: meet the collectors!
Brand stories, The watch world
The Enicar community is a small community. But the enthusiasm for the brand is limitless. Who are these collectors? What drives them? What’s their favorite Enicar model? I’ve asked 8…
Print advertising through the ages (updated July 3)
I’ve been working in advertising for over twenty years. When I started, there were actually some big clients who had their own website! Quite spectacular, because now they could share…
The rise of the Sherpa Star (updated August 14)
Enicar is the kind of brand that produced numerous models, but only a handful are popular with collectors nowadays. The brand shipped millions of relatively cheap (but very reliable) watches…