Basel premiere: the 1960 Sherpa line
My recent trip to Biel and Lengnau left me with countless impressions and a pile of great documents. Arguably the best catch was the bag full of Saturns, the corporate…
My recent trip to Biel and Lengnau left me with countless impressions and a pile of great documents. Arguably the best catch was the bag full of Saturns, the corporate…
Brand stories, The Enicar Book
My final week in Biel and Lengnau brought me everything I hoped for and more. When I planned this trip roughly a year ago, I aimed for two or three…
Brand stories, The Enicar Book
The first week in Switzerland I spend most of my days in Biel. In my second week, I visited Lengnau several times and I spoke again with Donato Silvestri, the…
Brand stories, The Enicar Book
Time flies when you’re in Biel, Switzerland. It’s been one full week already and I must have walked over 30 kilometers. Not that Swiss public transport is not sufficient, on…
In a few weeks I will be on a train to Biel. Yes, it’s finally happening. It’s gonna be my first trip to Switzerland and I doubt it will be…
Of all watches Enicar has produced in the past, the Sherpa model line is the most popular with collectors. In the fifties and sixties, ‘Sherpa’ was a sign of top…
Brand stories, The watch world
In my last post, I presented four of the biggest Enicar collectors around. In this episode of the nicest distraction from serious work, I give you another four Enicar…
Brand stories, The watch world
The Enicar community is a small community. Most collectors know each other by linking and liking on the forums and social media. Over the years, I’ve come to…
Brand stories, The watch world
The Enicar community is a small community. But the enthusiasm for the brand is limitless. Who are these collectors? What drives them? What’s their favorite Enicar model? I’ve asked 8…
I’ve been working in advertising for over twenty years. When I started, there were actually some big clients who had their own website! Quite spectacular, because now they could share…