Upcoming: a trip to Lengnau, home of Enicar
In a few weeks I will be on a train to Biel. Yes, it’s finally happening. It’s gonna be my first trip to Switzerland and I doubt it will be…
Category: Brand stories
Birth of the Sherpa: the 1956 Mount Everest and Lhotse expedition
Of all watches Enicar has produced in the past, the Sherpa model line is the most popular with collectors. In the fifties and sixties, ‘Sherpa’ was a sign of top…
Meet the collectors, part 2
Brand stories, The watch world
In my last post, I presented four of the biggest Enicar collectors around. In this episode of the nicest distraction from serious work, I give you another four Enicar…
Meet the collectors, part 1
Brand stories, The watch world
The Enicar community is a small community. Most collectors know each other by linking and liking on the forums and social media. Over the years, I’ve come to…
Coming up: meet the collectors!
Brand stories, The watch world
The Enicar community is a small community. But the enthusiasm for the brand is limitless. Who are these collectors? What drives them? What’s their favorite Enicar model? I’ve asked 8…
Print advertising through the ages (updated July 3)
I’ve been working in advertising for over twenty years. When I started, there were actually some big clients who had their own website! Quite spectacular, because now they could share…
The rise of the Sherpa Star (updated August 14)
Enicar is the kind of brand that produced numerous models, but only a handful are popular with collectors nowadays. The brand shipped millions of relatively cheap (but very reliable) watches…
Sherpa Super Dive MkIII: a quartz that never happened?
Recently, I acquired a very nice Enicar Sherpa Super Dive MkIII from the mid seventies. This HUGE dive watch was the final incarnation of the Sherpa Super Dive models. The…
WWII soldier B.T. Jatkowski and his Enicar Sport
Since I started collecting Enicar watches, I’ve always favored the models from the sixties and seventies, particularly the robust Sherpa divers, colorful GMT’s and gorgeous chronographs. But this weblog is…
Rocking the boat: Enicar’s 1957 publicity stunt
Publicity stunts have always been a creative way for brands to get attention. I clearly remember the advertising campaigns of the Italian fashion brand Benetton in the early nineties (you…