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Category: Brand stories

Basel premiere: the 1960 Sherpa line

Basel premiere: the 1960 Sherpa line

Brand stories, Enicar models

My recent trip to Biel and Lengnau left me with countless impressions and a pile of great documents. Arguably the best catch was the bag full of Saturns, the corporate…

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Biel / Lengnau report, week #3

Biel / Lengnau report, week #3

Brand stories, The Enicar Book

My final week in Biel and Lengnau brought me everything I hoped for and more. When I planned this trip roughly a year ago, I aimed for two or three…

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Biel / Lengnau report, week #2

Biel / Lengnau report, week #2

Brand stories, The Enicar Book

The first week in Switzerland I spend most of my days in Biel. In my second week, I visited Lengnau several times and I spoke again with Donato Silvestri, the…

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Biel / Lengnau report, week #1

Biel / Lengnau report, week #1

Brand stories, The Enicar Book

Time flies when you’re in Biel, Switzerland. It’s been one full week already and I must have walked over 30 kilometers. Not that Swiss public transport is not sufficient, on…

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Upcoming: a trip to Lengnau, home of Enicar

Upcoming: a trip to Lengnau, home of Enicar

Brand stories

In a few weeks I will be on a train to Biel. Yes, it’s finally happening. It’s gonna be my first trip to Switzerland and I doubt it will be…

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Birth of the Sherpa: the 1956 Mount Everest and Lhotse expedition

Birth of the Sherpa: the 1956 Mount Everest and Lhotse expedition

Brand stories

Of all watches Enicar has produced in the past, the Sherpa model line is the most popular with collectors. In the fifties and sixties, ‘Sherpa’ was a sign of top…

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Meet the collectors, part 2

Meet the collectors, part 2

Brand stories, The watch world

  In my last post, I presented four of the biggest Enicar collectors around. In this episode of the nicest distraction from serious work, I give you another four Enicar…

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Meet the collectors, part 1

Meet the collectors, part 1

Brand stories, The watch world

    The Enicar community is a small community. Most collectors know each other by linking and liking on the forums and social media. Over the years, I’ve come to…

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Coming up: meet the collectors!

Coming up: meet the collectors!

Brand stories, The watch world

The Enicar community is a small community. But the enthusiasm for the brand is limitless. Who are these collectors? What drives them? What’s their favorite Enicar model? I’ve asked 8…

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Print advertising through the ages (updated July 3)

Print advertising through the ages (updated July 3)

Brand stories

I’ve been working in advertising for over twenty years. When I started, there were actually some big clients who had their own website! Quite spectacular, because now they could share…

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Enicar book reviews

Limited Edition: Enicar Book Giftbox

Giftbox Enicar book

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Recent stories

  • Top vintage Enicar picks of 2020
  • Investigating Swiss police Super-Dives
  • Talking Enicar on Fifth Wrist Radio
  • Celebrating 50 years of Enicar
  • Enicar podcast on Rescapement

The book was sent to 42 countries so far

Making the Enicar Book

https://enicar.org/wp-content/uploads/2019/03/enicar-book-film-60-sec-web.mp4

Interview on The Cloudknitters / Radio Centraal

https://enicar.org/wp-content/uploads/2019/11/MARTIJN-VAN-DER-VEN-HUSSEIN-AL-KHALIDI-25-november-2019-De-WOLKENBREIERS-met-Leo-Reijnders-op-RADIO-CENTRAAL.mp3

All blog posts

Other great Enicar resources

Enicar 101
Vintage Enicar
Enicar Forums

Disclaimer

This weblog and the Enicar book project are NOT financed by www.enicar.com, nor are they affiliated with the Hong Kong company that is currently operating as www.enicar.com. This weblog and the Enicar book are about the Enicar S.A. company, that was located in Lengnau, Switzerland, and my personal experiences as a collector and copywriter.

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About Martijn van der Ven

Born in 1975, my first watch was a Ruhla, my first audio cassette ‘The best of Elvis Presley’ and the first movie I saw in the theater ‘Terminator 2, judgement day’. I am a professional copywriter with 20 years of advertising experience, a father of two, a husband and a Motörheadbanger without hair. If you ever visit Eindhoven, drop by for a beer.

 

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