The Enicar book is coming along nicely. The last couple of weeks I’ve been busy scanning over 1.500 pages of documents: catalogs, brochures, advertisements and of course a pile of Saturn corporate magazines. A selection of this info will be present in the book. But as you may know, there are still many gaps in the timeline. Only a fraction of all Enicar promo material from the past has surfaced. So we need to improvise. And that is a lot of fun.
I’ve selected five watches to star in photographic, time realistic ‘remakes’. Each of these watches has a great story to tell. My aim is to recreate that story as accurate as possible, or at least capture the atmosphere as close as I can. The first story is about the Enicar Sales Manager from 1971.
To make this happen, I asked Nancy Ostermann and Geertjan Cornelissen to join the team. Nancy and Geertjan are also known as Verse Beeldwaren and they specialize in ‘time capsules’. They are able to capture the mood, the style and the details that are so important for me in presenting the world of Enicar as it must have been. It’s nostalgic, poetic and surreal. Yeah, big words. Anyway, it will be obvious by now the Enicar book will be more than the parade of clean watch photos we usually see.
For the shoot of the Enicar Sales Manager, I’ve selected the Enicar World Time, by now known as the Kaleidoscope. After all, this was the watch that started this website. I imagine this watch, that was originally presented at the Basel Watch Fair of 1967 as a prototype, to be on the wrist of the brand’s top managers. And a top manager off course drives a top notch Mercedes-Benz 280S, which I found in a garage in Someren (near Eindhoven). This 1971 beauty was in pristine condition and, luckily for us, just polished because it starred in a wedding shoot a few weeks earlier. As you can see in the ‘behind the scenes’ pics, the weather was fantastic (from a photographer’s perspective that is).
I won’t spoil the rest and I will certainly not share the end result before the book is released, although I am very anxious to show ’em. Also, make sure to keep an eye out for the coming photoshoots. There will be a WWI and a WWII setting. I’ll put on a diving suit from 1968. And we’ll pay a visit to a Catholic Church.
February will be a big month for the Enicar book, as I’m planning to launch the Kickstarter campaign. You’ll find the link on this website as soon as the campaign is set up. Hope to catch you later!