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Author: Vandervenus

Advertising, copywriting, Enicar watches, Motörhead music, Italian Gallo movies, two kids, one wife, Eindhoven, Holland.
Enicar in Dutch newspapers

Enicar in Dutch newspapers

Brand stories

Advertisements can tell you a lot about the economical, social and cultural state of society. That’s what I learned during my twenty plus years in the advertising industry. Ads from…

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Enicar and the Porsche Carrera 6

Enicar and the Porsche Carrera 6

Brand stories, Enicar models

Build for street racing, the Porsche 906, or Carrera 6, was introduced in 1966. Supposedly 50 (some would argue and say 65) were produced, making this car ultra rare. Even…

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The 1963 Sherpa Ski Test

The 1963 Sherpa Ski Test

Brand stories

Most Enicar collectors, and probably many vintage watch enthousiasts by now, know about the 1956 Swiss expedition to the Mount Everest and Lhotse. It was a true endurance test for…

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Watch Value Barometer #6

Watch Value Barometer #6

Market and collector value

On the brink of a new year, here’s another update of the Enicar Watch Value Barometer. It has been almost 16 months since my last overview of Enicar trading prices….

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5 Star Jewels to treasure

5 Star Jewels to treasure

Enicar models

Everyone new to vintage Enicar is focussed on the Sherpa models. The Sherpa chronographs have been rising in price steadily and also the 1950s and 1960s diver models are hot,…

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Sherpa Watches brings back the OPS and Ultradive

Sherpa Watches brings back the OPS and Ultradive

Brand stories, The watch world

Starting up a brand-new watch brand during a pandemic. It’s a huge mountain to climb. Martin Klocke has been on a remarkable journey. He has just launched his brand Sherpa…

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Letters from the past: official Enicar correspondence 1942 – 1960

Letters from the past: official Enicar correspondence 1942 – 1960

Brand stories, The watch world

Running a successful business takes a lot of paperwork, even in today’s digital world. Imagine the piles of official documents that must have been produced during Enicar’s 70 years of…

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How Enicar almost became a Romanian watch manufacturer

How Enicar almost became a Romanian watch manufacturer

Brand stories, The watch world

Sometimes a story takes a while to unravel. And sometimes it takes a fresh source to provide new insights. In the Enicar book, I described the last decade of the…

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Coming up: Enicar in Romania, a venture that never happened

Coming up: Enicar in Romania, a venture that never happened

Brand stories

The last decade of Enicar SA, watch manufacturer in Lengnau and Oensingen, Switzerland, was a dark and gloomy period. It ended in 1987 with the bankruptcy of the company we…

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The Enicar F45 ‘Pelé’ chronograph

The Enicar F45 ‘Pelé’ chronograph

Brand stories, Enicar models

Watch brands have been sponsoring professional sports for decades. So far, Enicar can be linked to motor sports like Formula One, sidecar racing and motorcycle racing, diving, tennis, cycling, shooting…

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Enicar book reviews

THE ENICAR BOOK: less than 10 copies left

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Recent stories

  • Enicar in Dutch newspapers 12 January 2023
  • Enicar and the Porsche Carrera 6 27 June 2022
  • The 1963 Sherpa Ski Test 28 April 2022
  • Watch Value Barometer #6 31 December 2021
  • 5 Star Jewels to treasure 21 November 2021
  • Sherpa Watches brings back the OPS and Ultradive 29 October 2021
  • Letters from the past: official Enicar correspondence 1942 – 1960 26 September 2021
  • How Enicar almost became a Romanian watch manufacturer 12 July 2021
  • Coming up: Enicar in Romania, a venture that never happened 22 June 2021
  • The Enicar F45 ‘Pelé’ chronograph 15 March 2021

The book was sent to 45 countries so far

Making the Enicar Book

https://enicar.org/wp-content/uploads/2019/03/enicar-book-film-60-sec-web.mp4

Interview on The Cloudknitters / Radio Centraal

https://enicar.org/wp-content/uploads/2019/11/MARTIJN-VAN-DER-VEN-HUSSEIN-AL-KHALIDI-25-november-2019-De-WOLKENBREIERS-met-Leo-Reijnders-op-RADIO-CENTRAAL.mp3

All blog posts

Other great Enicar resources

Enicar 101
Vintage Enicar
Enicar Forums

The Enicar Kaleidoscope

https://www.youtube.com/watch?v=jnqkls5RTeQ
Enicar Sherpa Dive for this Saturday. Have a good weekend folks 🪐 #enicar #enicarwatches #enicarsherpa #divewatch #vintagediver #supercompressor #watchesofinstagram #hodinkee #saturnday Stylish graphics in this 1953 announcement from Bergeon. #watchmakinghistory #bergeon #watchmaker #vintageadvertising #watchesofinstagram #graphicdesign A different kind of time keeper today. This clock radio, reference 22RS274, was build in 1967 by Philips, the electronics company from my hometown Eindhoven. #clockwork #alarmclock #spageage #watchesofinstagram #eindhoven #philips As seventies as these Enicars come ✨ #enicar #enicarwatches #1970s #lcdwatch #vintagewatch #watchesofinstagram #quartz #hodinkee Team Stirling Moss / Vanwall in the pits during the Moroccan GP at Ain-Diab Circuit on October 27, 1957. Champions prefer Enicar! #enicar #enicarsherpa #formula1 #stirlingmoss #vintagewatch #watchambassador #vanwall Three register ‘Gerhard Mitter’ Valjoux 72 chronograph. No longer in my collection, but still very much appreciated. #enicar #enicarchronograph #valjoux72 #vintagewatch #watchesofinstagram #wristshot #hodinkee One of the best Enicar taglines: Precision time in space, on the earth and over the seas” ✨ #enicar #enicarsherpa #enicarwatches #tagline #watchcollector #watchesofinstagram #watchbox #hodinkee Flying saucer on the wrist today 🛸 #enicar #enicarsherpa #vintagewatch #wristshot #watchesofinstagram #instawatch #1970s #hodinkee Thank you for visiting Enicar head quarters in Eindhoven @dutchwatch1 and showing me your incredible Enicar jump hour collection. I was especially impressed by this bracelet for the 1973/1975 model with case ref 119-01-01. #enicar #enicarwatches #jumphour #1970swatch #watchesofinstagram #hodinkee #vintagewatch #watchbracelet

Disclaimer

This weblog and the Enicar book project are NOT financed by www.enicar.com, nor are they affiliated with the Hong Kong company that is currently operating as www.enicar.com. This weblog and the Enicar book are about the Enicar S.A. company, that was located in Lengnau, Switzerland, and my personal experiences as a collector and copywriter.

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Sponsors of the Enicar book

About Martijn van der Ven

Born in 1975, my first watch was a Ruhla, my first audio cassette ‘The best of Elvis Presley’ and the first movie I saw in the theater ‘Terminator 2, judgement day’. I am a professional copywriter with 20 years of advertising experience, a father of two and a Motörheadbanger without hair. If you ever visit Eindhoven, drop by for a beer.

 

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