The 1963 Sherpa Ski Test
Most Enicar collectors, and probably many vintage watch enthousiasts by now, know about the 1956 Swiss expedition to the Mount Everest and Lhotse. It was a true endurance test for…
Author: Vandervenus
Advertising, copywriting, Enicar watches, Motörhead music, Italian Gallo movies, two kids, one wife, Eindhoven, Holland.
Watch Value Barometer #6
On the brink of a new year, here’s another update of the Enicar Watch Value Barometer. It has been almost 16 months since my last overview of Enicar trading prices….
5 Star Jewels to treasure
Everyone new to vintage Enicar is focussed on the Sherpa models. The Sherpa chronographs have been rising in price steadily and also the 1950s and 1960s diver models are hot,…
Sherpa Watches brings back the OPS and Ultradive
Brand stories, The watch world
Starting up a brand-new watch brand during a pandemic. It’s a huge mountain to climb. Martin Klocke has been on a remarkable journey. He has just launched his brand Sherpa…
Letters from the past: official Enicar correspondence 1942 – 1960
Brand stories, The watch world
Running a successful business takes a lot of paperwork, even in today’s digital world. Imagine the piles of official documents that must have been produced during Enicar’s 70 years of…
How Enicar almost became a Romanian watch manufacturer
Brand stories, The watch world
Sometimes a story takes a while to unravel. And sometimes it takes a fresh source to provide new insights. In the Enicar book, I described the last decade of the…
Coming up: Enicar in Romania, a venture that never happened
The last decade of Enicar SA, watch manufacturer in Lengnau and Oensingen, Switzerland, was a dark and gloomy period. It ended in 1987 with the bankruptcy of the company we…
The Enicar F45 ‘Pelé’ chronograph
Watch brands have been sponsoring professional sports for decades. So far, Enicar can be linked to motor sports like Formula One, sidecar racing and motorcycle racing, diving, tennis, cycling, shooting…
Interview on Eqotime
The great people of the Swedish watch magazine Eqotime invited me for an interview to talk about the Enicar book and my quest to document the brand history. I talked…
The Enicar title fight from 1973
Jordan & Nike, Jackson & Pepsi, 007 & Omega. For many decades commercial brands have teamed up with celebrities to endorse their products to a large audience. A proven marketing…