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Category: Enicar models

The rise of the Sherpa Star (updated August 14)

The rise of the Sherpa Star (updated August 14)

Brand stories, Enicar models

Enicar is the kind of brand that produced numerous models, but only a handful are popular with collectors nowadays. The brand shipped millions of relatively cheap (but very reliable) watches…

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Top 5 Enicar trademarks

Top 5 Enicar trademarks

Enicar models

If your company slogan is “Precision time in space, on the earth and over the seas“, there’s really nothing that can go wrong, is there? Enicar is not only my…

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Sherpa Super Dive MkIII: a quartz that never happened?

Sherpa Super Dive MkIII: a quartz that never happened?

Brand stories, Enicar models

Recently, I acquired a very nice Enicar Sherpa Super Dive MkIII from the mid seventies. This HUGE dive watch was the final incarnation of the Sherpa Super Dive models. The…

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WWII soldier B.T. Jatkowski and his Enicar Sport

WWII soldier B.T. Jatkowski and his Enicar Sport

Brand stories, Enicar models

Since I started collecting Enicar watches, I’ve always favored the models from the sixties and seventies, particularly the robust Sherpa divers, colorful GMT’s and gorgeous chronographs. But this weblog is…

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Rocking the boat: Enicar’s 1957 publicity stunt

Rocking the boat: Enicar’s 1957 publicity stunt

Brand stories, Enicar models

Publicity stunts have always been a creative way for brands to get attention. I clearly remember the advertising campaigns of the Italian fashion brand Benetton in the early nineties (you…

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An ode to the ladies of Enicar (updated September 7)

An ode to the ladies of Enicar (updated September 7)

Brand stories, Enicar models

The watch world is dominated by men. There, I said it. Watch journalists, websites, forums and resellers almost exclusively focus on big, hairy wrists. #metoo. Why is that? Are men…

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To Enicar, or not to Enicar?

To Enicar, or not to Enicar?

Enicar models, The watch world

We Enicar enthousiasts are a breed that’s hungry for information. Lots of collectors I met try to expand their knowledge of our favorite little brand through forums (The Joy of…

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If they would have worn Enicar

If they would have worn Enicar

Brand stories, Enicar models

Paul Newman wore a Paul Newman. Nina Rindt was an ambassador for Universal Genève and George Clooney wears whatever Omega is at hand. The link to a famous actor or…

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The many colors of the Enicar Sherpa Guide (and why it deserves more love)

The many colors of the Enicar Sherpa Guide (and why it deserves more love)

Brand stories, Enicar models

Tool watches from the sixties and seventies may not be as popular as Bitcoins, they sure are in demand. Nowadays these are the watches of choice for serious collectors who…

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Exploring the Enicar Sherpa World Time ‘Kaleidoscope’

Exploring the Enicar Sherpa World Time ‘Kaleidoscope’

Brand stories, Enicar models

What’s the first thing you do when you acquire a new watch? Put it on your wrist. Look at it from all angles. Make photos and show it off. That’s…

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Enicar book reviews

Limited Edition: Enicar Book Giftbox

Giftbox Enicar book

Order the book

Recent stories

  • Top vintage Enicar picks of 2020
  • Investigating Swiss police Super-Dives
  • Talking Enicar on Fifth Wrist Radio
  • Celebrating 50 years of Enicar
  • Enicar podcast on Rescapement

The book was sent to 42 countries so far

Making the Enicar Book

https://enicar.org/wp-content/uploads/2019/03/enicar-book-film-60-sec-web.mp4

Interview on The Cloudknitters / Radio Centraal

https://enicar.org/wp-content/uploads/2019/11/MARTIJN-VAN-DER-VEN-HUSSEIN-AL-KHALIDI-25-november-2019-De-WOLKENBREIERS-met-Leo-Reijnders-op-RADIO-CENTRAAL.mp3

All blog posts

Other great Enicar resources

Enicar 101
Vintage Enicar
Enicar Forums

Disclaimer

This weblog and the Enicar book project are NOT financed by www.enicar.com, nor are they affiliated with the Hong Kong company that is currently operating as www.enicar.com. This weblog and the Enicar book are about the Enicar S.A. company, that was located in Lengnau, Switzerland, and my personal experiences as a collector and copywriter.

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Sponsors of the Enicar book

About Martijn van der Ven

Born in 1975, my first watch was a Ruhla, my first audio cassette ‘The best of Elvis Presley’ and the first movie I saw in the theater ‘Terminator 2, judgement day’. I am a professional copywriter with 20 years of advertising experience, a father of two, a husband and a Motörheadbanger without hair. If you ever visit Eindhoven, drop by for a beer.

 

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