Category: Enicar models

Recently, I acquired a very nice Enicar Sherpa Super Dive MkIII from the mid seventies. This HUGE dive watch was the final incarnation of the Sherpa Super Dive models. The…

Since I started collecting Enicar watches, I’ve always favored the models from the sixties and seventies, particularly the robust Sherpa divers, colorful GMT’s and gorgeous chronographs. But this weblog is…

Publicity stunts have always been a creative way for brands to get attention. I clearly remember the advertising campaigns of the Italian fashion brand Benetton in the early nineties (you…

The watch world is dominated by men. There, I said it. Watch journalists, websites, forums and resellers almost exclusively focus on big, hairy wrists. #metoo. Why is that? Are men…

Paul Newman wore a Paul Newman. Nina Rindt was an ambassador for Universal Genève and George Clooney wears whatever Omega is at hand. The link to a famous actor or…

Tool watches from the sixties and seventies may not be as popular as Bitcoins, they sure are in demand. Nowadays these are the watches of choice for serious collectors who…

What’s the first thing you do when you acquire a new watch? Put it on your wrist. Look at it from all angles. Make photos and show it off. That’s…

My first watch ever was a Ruhla. I remember it well, because it was fast for 10 minutes a day. The strap was way to large. I broke the crystal…