The staying power of the Sherpa Electric
Enicar was a manufacturer of alarm clocks and watches and proud of it. Their in house engineered and build AR movements, like the AR 112X, AR 114x and AR 116x…
Enicar was a manufacturer of alarm clocks and watches and proud of it. Their in house engineered and build AR movements, like the AR 112X, AR 114x and AR 116x…
My recent trip to Biel and Lengnau left me with countless impressions and a pile of great documents. Arguably the best catch was the bag full of Saturns, the corporate…
As interest in Enicar grows, the more it becomes clear that there’s a lot we don’t know about the brand. Production volumes, reference numbers, names of executives and designers, it’s…
Enicar is the kind of brand that produced numerous models, but only a handful are popular with collectors nowadays. The brand shipped millions of relatively cheap (but very reliable) watches…
If your company slogan is “Precision time in space, on the earth and over the seas“, there’s really nothing that can go wrong, is there? Enicar is not only my…
Recently, I acquired a very nice Enicar Sherpa Super Dive MkIII from the mid seventies. This HUGE dive watch was the final incarnation of the Sherpa Super Dive models. The…
Since I started collecting Enicar watches, I’ve always favored the models from the sixties and seventies, particularly the robust Sherpa divers, colorful GMT’s and gorgeous chronographs. But this weblog is…
Publicity stunts have always been a creative way for brands to get attention. I clearly remember the advertising campaigns of the Italian fashion brand Benetton in the early nineties (you…
The watch world is dominated by men. There, I said it. Watch journalists, websites, forums and resellers almost exclusively focus on big, hairy wrists. #metoo. Why is that? Are men…
Enicar models, The watch world
We Enicar enthousiasts are a breed that’s hungry for information. Lots of collectors I met try to expand their knowledge of our favorite little brand through forums (The Joy of…