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Category: Enicar models

The staying power of the Sherpa Electric

The staying power of the Sherpa Electric

Enicar models

Enicar was a manufacturer of alarm clocks and watches and proud of it. Their in house engineered and build AR movements, like the AR 112X, AR 114x and AR 116x…

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Basel premiere: the 1960 Sherpa line

Basel premiere: the 1960 Sherpa line

Brand stories, Enicar models

My recent trip to Biel and Lengnau left me with countless impressions and a pile of great documents. Arguably the best catch was the bag full of Saturns, the corporate…

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Facts, figures and features (updated March 18)

Facts, figures and features (updated March 18)

Enicar models

As interest in Enicar grows, the more it becomes clear that there’s a lot we don’t know about the brand. Production volumes, reference numbers, names of executives and designers, it’s…

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The rise of the Sherpa Star (updated August 14)

The rise of the Sherpa Star (updated August 14)

Brand stories, Enicar models

Enicar is the kind of brand that produced numerous models, but only a handful are popular with collectors nowadays. The brand shipped millions of relatively cheap (but very reliable) watches…

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Top 5 Enicar trademarks

Top 5 Enicar trademarks

Enicar models

If your company slogan is “Precision time in space, on the earth and over the seas“, there’s really nothing that can go wrong, is there? Enicar is not only my…

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Sherpa Super Dive MkIII: a quartz that never happened?

Sherpa Super Dive MkIII: a quartz that never happened?

Brand stories, Enicar models

Recently, I acquired a very nice Enicar Sherpa Super Dive MkIII from the mid seventies. This HUGE dive watch was the final incarnation of the Sherpa Super Dive models. The…

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WWII soldier B.T. Jatkowski and his Enicar Sport

WWII soldier B.T. Jatkowski and his Enicar Sport

Brand stories, Enicar models

Since I started collecting Enicar watches, I’ve always favored the models from the sixties and seventies, particularly the robust Sherpa divers, colorful GMT’s and gorgeous chronographs. But this weblog is…

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Rocking the boat: Enicar’s 1957 publicity stunt

Rocking the boat: Enicar’s 1957 publicity stunt

Brand stories, Enicar models

Publicity stunts have always been a creative way for brands to get attention. I clearly remember the advertising campaigns of the Italian fashion brand Benetton in the early nineties (you…

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An ode to the ladies of Enicar (updated September 7)

An ode to the ladies of Enicar (updated September 7)

Brand stories, Enicar models

The watch world is dominated by men. There, I said it. Watch journalists, websites, forums and resellers almost exclusively focus on big, hairy wrists. #metoo. Why is that? Are men…

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To Enicar, or not to Enicar?

To Enicar, or not to Enicar?

Enicar models, The watch world

We Enicar enthousiasts are a breed that’s hungry for information. Lots of collectors I met try to expand their knowledge of our favorite little brand through forums (The Joy of…

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Enicar book reviews

THE ENICAR BOOK IS SOLD OUT!

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Recent stories

  • The Enicar book is sold out: join the waiting list 31 January 2023
  • Enicar in Dutch newspapers 12 January 2023
  • Enicar and the Porsche Carrera 6 27 June 2022
  • The 1963 Sherpa Ski Test 28 April 2022
  • Watch Value Barometer #6 31 December 2021
  • 5 Star Jewels to treasure 21 November 2021
  • Sherpa Watches brings back the OPS and Ultradive 29 October 2021
  • Letters from the past: official Enicar correspondence 1942 – 1960 26 September 2021
  • How Enicar almost became a Romanian watch manufacturer 12 July 2021
  • Coming up: Enicar in Romania, a venture that never happened 22 June 2021

The book was sent to 45 countries so far

Making the Enicar Book

https://enicar.org/wp-content/uploads/2019/03/enicar-book-film-60-sec-web.mp4

Interview on The Cloudknitters / Radio Centraal

https://enicar.org/wp-content/uploads/2019/11/MARTIJN-VAN-DER-VEN-HUSSEIN-AL-KHALIDI-25-november-2019-De-WOLKENBREIERS-met-Leo-Reijnders-op-RADIO-CENTRAAL.mp3

All blog posts

Other great Enicar resources

Enicar 101
Vintage Enicar
Enicar Forums

The Enicar Kaleidoscope

https://www.youtube.com/watch?v=jnqkls5RTeQ
Rare photo from 1959 from the Enicar factory in Lengnau. You can clearly see the globe on the roof with the Enicar logo. #enicar #enicarwatches #lengnau #watchfactory #watchesofinstagram #switzerland One of my favourite Enicar presentation / storage boxes. #enicar #enicarwatches #watchbox #starjewels #watchesofinstagram #vintagewatch #hodinkee Scenes from a lazy chair on this Saturnday #enicar #enicarsherpa #sherpajet #gmt #worldtime #doublecrown #watchesofinstagram #hodinkee #saturnday The Enicar Revelation collection was introduced in 1978. Here we have two quartz pieces from that model line with the original bracelets and an Enicar signed ESA quartz movement inside. #enicar #enicarwatches #dresswatch #quartwatch #watchbracelet #vintagewatch #watchesofinstagram #hodinkee A very weird advertisement from the early 1950s. Why is the dog taking notes? How come watches are growing in the reed land? Are the two in the back trying to shoot each other? Puzzling. #enicar #enicarsherpa #enicarwatches #vintageadvertising #watchesofinstagram Enicar Big Eye with a 45 minute timer, made to check half a soccer match. Endless fun ⚽️ #enicar #enicarchronograph #bigeye #soccertimer #vintagechronograph #watchesofinstagram #hodinkee One of the mintiest Enicars I’ve ever owned. This Sherpa Guide combines a gmt function, a world city bezel, the characteristic pointer ring, two fat crowns, an internal bezel with 24 hours scale and an EPSA bayonet compressor case! #enicar #enicarsherpa #sherpaguide #gmt #worldtime #watchesofinstagram #hodinkee #wristwatch Enicar lcd duo strapped on leather in stead of metal for a change. #enicar #enicarquartz #lcdwatch #vintagequartz #vintagelcdwatch #watchesofinstagram #hodinkee #watchstraps The Enicar Sherpa Super-Dive is not often seen with a white / champaign dial ✨ #enicar #enicarsherpa #superdive #bayonetcompressor #divewatch #vintagewatch #watchesofinstagram #hodinkee #doublecrown

Disclaimer

This weblog and the Enicar book project are NOT financed by www.enicar.com, nor are they affiliated with the Hong Kong company that is currently operating as www.enicar.com. This weblog and the Enicar book are about the Enicar S.A. company, that was located in Lengnau, Switzerland, and my personal experiences as a collector and copywriter.

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Sponsors of the Enicar book

About Martijn van der Ven

Born in 1975, my first watch was a Ruhla, my first audio cassette ‘The best of Elvis Presley’ and the first movie I saw in the theater ‘Terminator 2, judgement day’. I am a professional copywriter with 20 years of advertising experience, a father of two and a Motörheadbanger without hair. If you ever visit Eindhoven, drop by for a beer.

 

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