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The one and only Enicar book

Vandervenus 31 March 2019

€75.00

A book about a forgotten Swiss watch brand that combines photography, storytelling, history, graphic design and cool ‘n funky watches.

https://enicar.wpcomstaging.com/wp-content/uploads/2019/03/enicar-book-film-60-sec-web.mp4

Out of stock

  • Description
  • Additional information

Description

One copy of the book, second print edition. The book is written in English, 25 x 25 cm hardcover, 280 pages of brand history, interviews, new old watch stories, catalogs and brochures and much, much more.

 

Additional information

Weight 1.5 kg
Dimensions 25 × 25 × 5 cm
This is what the book will contain:

• 250 pages of great photos and stories.

• A newly discovered interview with Enicar founder Ariste Racine from 1954.

• 5 special photographic remakes of Enicar watches with a remarkable story, courtesy of Verse Beeldwaren (www.versebeeldwaren.nl, including the Enicar Kaleidoscope and military models from 1915 and 1944.

• New interviews taken in Biel and Lengnau, photographed by Maarten Coolen (www.maartencoolen.nl).

• The complete story on Enicar and sports: newly found photos and interview with Stirling Moss! Also featuring Jim Clark, Ken Rosewall, Gerhard Mitter, the Swiss gymnastics team, the Tokio Olympic team, iconic cyclist Eddy Merckx, Jacques Anquetil and many more.

• Inside the factory in Lengnau and the many faces of Enicar employees through the ages.

• A professional look at the three best known Enicar calibers.

• Sold worldwide: background stories of how Enicar conquered 90 countries.

• Old advertisements, brochures and catalogs from all over the planet.

• This, and much, much more!

Author: Vandervenus

Advertising, copywriting, Enicar watches, Motörhead music, Italian Gallo movies, two kids, one wife, Eindhoven, Holland.

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Photo collage Enicar Sherpa Super-Dive

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The book was sent to 45 countries so far

Making the Enicar Book

https://enicar.org/wp-content/uploads/2019/03/enicar-book-film-60-sec-web.mp4

Interview on The Cloudknitters / Radio Centraal

https://enicar.org/wp-content/uploads/2019/11/MARTIJN-VAN-DER-VEN-HUSSEIN-AL-KHALIDI-25-november-2019-De-WOLKENBREIERS-met-Leo-Reijnders-op-RADIO-CENTRAAL.mp3

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Other great Enicar resources

Enicar 101
Vintage Enicar
Enicar Forums

The Enicar Kaleidoscope

https://www.youtube.com/watch?v=jnqkls5RTeQ
Rare photo from 1959 from the Enicar factory in Lengnau. You can clearly see the globe on the roof with the Enicar logo. #enicar #enicarwatches #lengnau #watchfactory #watchesofinstagram #switzerland One of my favourite Enicar presentation / storage boxes. #enicar #enicarwatches #watchbox #starjewels #watchesofinstagram #vintagewatch #hodinkee Scenes from a lazy chair on this Saturnday #enicar #enicarsherpa #sherpajet #gmt #worldtime #doublecrown #watchesofinstagram #hodinkee #saturnday The Enicar Revelation collection was introduced in 1978. Here we have two quartz pieces from that model line with the original bracelets and an Enicar signed ESA quartz movement inside. #enicar #enicarwatches #dresswatch #quartwatch #watchbracelet #vintagewatch #watchesofinstagram #hodinkee A very weird advertisement from the early 1950s. Why is the dog taking notes? How come watches are growing in the reed land? Are the two in the back trying to shoot each other? Puzzling. #enicar #enicarsherpa #enicarwatches #vintageadvertising #watchesofinstagram Enicar Big Eye with a 45 minute timer, made to check half a soccer match. Endless fun ⚽️ #enicar #enicarchronograph #bigeye #soccertimer #vintagechronograph #watchesofinstagram #hodinkee One of the mintiest Enicars I’ve ever owned. This Sherpa Guide combines a gmt function, a world city bezel, the characteristic pointer ring, two fat crowns, an internal bezel with 24 hours scale and an EPSA bayonet compressor case! #enicar #enicarsherpa #sherpaguide #gmt #worldtime #watchesofinstagram #hodinkee #wristwatch Enicar lcd duo strapped on leather in stead of metal for a change. #enicar #enicarquartz #lcdwatch #vintagequartz #vintagelcdwatch #watchesofinstagram #hodinkee #watchstraps The Enicar Sherpa Super-Dive is not often seen with a white / champaign dial ✨ #enicar #enicarsherpa #superdive #bayonetcompressor #divewatch #vintagewatch #watchesofinstagram #hodinkee #doublecrown

Disclaimer

This weblog and the Enicar book project are NOT financed by www.enicar.com, nor are they affiliated with the Hong Kong company that is currently operating as www.enicar.com. This weblog and the Enicar book are about the Enicar S.A. company, that was located in Lengnau, Switzerland, and my personal experiences as a collector and copywriter.

Media partner

Sponsors of the Enicar book

About Martijn van der Ven

Born in 1975, my first watch was a Ruhla, my first audio cassette ‘The best of Elvis Presley’ and the first movie I saw in the theater ‘Terminator 2, judgement day’. I am a professional copywriter with 20 years of advertising experience, a father of two and a Motörheadbanger without hair. If you ever visit Eindhoven, drop by for a beer.

 

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