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The Enicar book MkIII

Vandervenus 20 February 2024

The Enicar book MkIII
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€90.00

A book about a forgotten Swiss watch brand that combines photography, storytelling, history, graphic design and cool ‘n funky watches.

https://enicar.wpcomstaging.com/wp-content/uploads/2019/03/enicar-book-film-60-sec-web.mp4
Category: The Enicar book
  • Description
  • Additional information

Description

One copy of the book, MkIII edition. The book is written in English, 25 x 25 cm hardcover, 280 pages of brand history, interviews, new old watch stories, catalogs and brochures and much, much more.

The MkIII edition is now available and will be shipped world wide.

 

Additional information

Weight 1.5 kg
Dimensions 25 × 25 × 5 cm
This is what the book contains:

• 280 pages of great photos and stories.

• The full history of the Enicar brand, from 1913 till 1987.

• 5 special photographic remakes of Enicar watches with a remarkable story, courtesy of Verse Beeldwaren (www.versebeeldwaren.nl, including the Enicar Kaleidoscope, the Enicar store in the 1970s and military models from 1915 and 1944.

• Key Enicar models, photographed by Maarten Coolen (www.maartencoolen.nl).

• The complete story on Enicar and sports: newly found photos and interview with Stirling Moss! Also featuring Jim Clark, Ken Rosewall, Gerhard Mitter, legendary soccer player Pelé, the Tokio Olympic shooting team, iconic cyclist Eddy Merckx, Jacques Anquetil and many more.

• Diving deeper: Enicar dive models and the professionals whose lives depended on their watches.

• An insight look at the GMT pilot watches, jump hours and space age Enicars.

• Inside the factory in Lengnau and the many faces of Enicar employees through the ages.

• A professional look at the three best known Enicar calibres.

• Sold worldwide: background stories of how Enicar conquered 90 countries.

• Old advertisements, brochures and catalogs from all over the planet.

• Collectors show their favorite Enicar watches.

• This, and much, much more!

Author: Vandervenus

Advertising, copywriting, Enicar watches, Motörhead music, Italian Gallo movies, two kids, one wife, Eindhoven, Holland.

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The book was sent to 48 countries so far

Interview on The Cloudknitters / Radio Centraal

https://enicar.org/wp-content/uploads/2019/11/MARTIJN-VAN-DER-VEN-HUSSEIN-AL-KHALIDI-25-november-2019-De-WOLKENBREIERS-met-Leo-Reijnders-op-RADIO-CENTRAAL.mp3

All blog posts

Other great Enicar resources

Enicar 101
Vintage Enicar
Enicar Forums

The Enicar Kaleidoscope

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Disclaimer

This weblog and the Enicar book project are NOT financed by www.enicar.com, nor are they affiliated with the Hong Kong company that is currently operating as www.enicar.com. This weblog and the Enicar book are about the Enicar S.A. company, that was located in Lengnau, Switzerland, and my personal experiences as a collector and copywriter.

Media partner

Sponsors of the Enicar book MkIII

About Martijn van der Ven

Born in 1975, my first watch was a Ruhla, my first audio cassette ‘The best of Elvis Presley’ and the first movie I saw in the theater ‘Terminator 2, judgement day’. I am a professional copywriter with 20 years of advertising experience, a father of two and a Motörheadbanger without hair. If you ever visit Eindhoven, drop by for a beer.

 

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